Poster Development

 Today we were tasked to put up 16 squares to visualize what our board could look like 

After that, I warmed up my poster designing skills using Donald trump as my model. I could use this poster as a base on what the other posters could look like. I'm trying to combine elegance in graphic designing. 

Aaron Daplin Challenge

 

When trying to do the challenge, I was imagining a sophisticated vibe for my logo. Thus I decided to use cursive handwriting in some of my logos. I tried to explore how these cursives could create different shapes. I tried to add circles to cursive letters and tried connecting them to each other. I would like to further explore how I could create a more elegant vibe with my logos. Maybe improving the handwriting aspect or adding serifs or san serifs to the letters

Annotated Examples.

 To further establish my research model. I researched some key elements from the works of my artist models. One from Aoteroa, one from contemporary, and one from traditional.

Traditional: Joseff-muller Brockmann

The focal point of the image is the cyclist. The size of the cyclist encompasses the whole poster thus making it stand out. The leading lines would be the hands of the cyclist pointing to the right. After looking at the cyclist, we immediately look at the car behind him. Just like how the cyclist's head is turned behind the car driving behind him. The color used is mostly monochromatic, but the bottom one that looks like a road is yellow. This might signify the dangers and risks of being on the road as yellow is the color of danger or warning. The typography used is a play on words "cycliste-attention" meaning pay attention to the cyclist. and "attention-cycliste" meaning cyclists should also pay attention to their surroundings. 

Contemporary: Jonathan Barnbrook

The Focal point of the image is the circle in the middle contrasted by the black and white space. The strong contrast between the black circle and the light background makes the circle stand out. If we put the rule of thirds in the poster, the placement of the circle will be in the middle. Thus leading our eyes naturally to the center. The colors used are black and white to create a strong contrast between the elements of the poster and the background. This creates a minimalistic effect on the poster. There is also a reoccurring theme in the poster which is the use of shapes and black and white space. We can see this throughout the entire poster. Some of the letters in the typography are replaced by either a circle or a triangle.

Aotearoa: Askew One

The focal point of the image is the girl as it is placed in the center. The size of the head plays dominance on the whole poster as it encompasses the image. Our eyes are also led unto the colors to the right side of the girl. The colours used are mostly primary colours. The head is in monochrome thus creating a contrast with the colors on her right side. 

Mood board

 

The Brief

A brief consists of what kind of company I'm working with and what kinds of projects i would develop. My company name will be called argent which is a high-end clothing line. With this information indeed to to further explore on the purpose to fully develop my brief.

First i need to establish my logo for the company. I tried to 20 different fonts with my company name and see which one suits best. 

Next, i looked for some inspiration on logos using Yasaburo Kuwayama's "Trademarks and symbol" book to develop my logo

I also tried using one of the symbols and logos in pen tool 

To further develop my brief, I would also need to have an idea of what will be the theme and what it will look like. Therefore I researched some posters used by some of the high-end fashion clothing lines like Dior and Gucci.

I will then use my colour scheme and take some inspiration from this posters to see what my work would look like. 

Colour Scheme:

Brief Draft One:

ARGENT is a high-end clothing line based in France that produces luxury clothing for men. Their targeted audience is mostly bachelors who have sufficient funds to enjoy luxury clothing. I have been tasked to design a billboard, promotional posters, magazines, and a logo. 

Billboard: the billboard should incorporate the promotion of a product, company, or theme which is sophistication and luxury

Poster: the posters should promote and look the same as the theme. It should also cover a promotional aspect for the product and the company

Magazines: The magazine should promote a collection or series of clothing should also match the theme of the company

Logo Ideas

 Company Name: Argent