The Brief

A brief consists of what kind of company I'm working with and what kinds of projects i would develop. My company name will be called argent which is a high-end clothing line. With this information indeed to to further explore on the purpose to fully develop my brief.

First i need to establish my logo for the company. I tried to 20 different fonts with my company name and see which one suits best. 

Next, i looked for some inspiration on logos using Yasaburo Kuwayama's "Trademarks and symbol" book to develop my logo

I also tried using one of the symbols and logos in pen tool 

To further develop my brief, I would also need to have an idea of what will be the theme and what it will look like. Therefore I researched some posters used by some of the high-end fashion clothing lines like Dior and Gucci.

I will then use my colour scheme and take some inspiration from this posters to see what my work would look like. 

Colour Scheme:

Brief Draft One:

ARGENT is a high-end clothing line based in France that produces luxury clothing for men. Their targeted audience is mostly bachelors who have sufficient funds to enjoy luxury clothing. I have been tasked to design a billboard, promotional posters, magazines, and a logo. 

Billboard: the billboard should incorporate the promotion of a product, company, or theme which is sophistication and luxury

Poster: the posters should promote and look the same as the theme. It should also cover a promotional aspect for the product and the company

Magazines: The magazine should promote a collection or series of clothing should also match the theme of the company