Mood board

 

The Brief

A brief consists of what kind of company I'm working with and what kinds of projects i would develop. My company name will be called argent which is a high-end clothing line. With this information indeed to to further explore on the purpose to fully develop my brief.

First i need to establish my logo for the company. I tried to 20 different fonts with my company name and see which one suits best. 

Next, i looked for some inspiration on logos using Yasaburo Kuwayama's "Trademarks and symbol" book to develop my logo

I also tried using one of the symbols and logos in pen tool 

To further develop my brief, I would also need to have an idea of what will be the theme and what it will look like. Therefore I researched some posters used by some of the high-end fashion clothing lines like Dior and Gucci.

I will then use my colour scheme and take some inspiration from this posters to see what my work would look like. 

Colour Scheme:

Brief Draft One:

ARGENT is a high-end clothing line based in France that produces luxury clothing for men. Their targeted audience is mostly bachelors who have sufficient funds to enjoy luxury clothing. I have been tasked to design a billboard, promotional posters, magazines, and a logo. 

Billboard: the billboard should incorporate the promotion of a product, company, or theme which is sophistication and luxury

Poster: the posters should promote and look the same as the theme. It should also cover a promotional aspect for the product and the company

Magazines: The magazine should promote a collection or series of clothing should also match the theme of the company

Logo Ideas

 Company Name: Argent

6 poster ideas

 My poster ideas mostly have a minimalistic theme or art deco. This kind of theme would mostly suit a classy concept which is a must for my company. I would be looking more into Dior posters for ideas when producing my posters.
 

Colour Palettes

As my other blog post said, I'm doing a minimalistic urban/cityscape style. I feel like using monochromatic colors would further emphasize that my work is minimalistic as it only revolves around using 1 colour but with different tones/hues.

colour palette 1 (Custom)

Here I'm using pink as my primary colour. The cooler tones of the pink scream minimalism which is what I'm going for. Since muted colours are what mostly saturate the minimalist style, this palette is more suitable due to it containing mostly mute colours.

colour palette 2 (complementary)

Here I'm using complementary colours (yellow and blue). Although i said monochromatic colours would suit more in the minimalist style i feel like i could also use brighter colours and emphasize my subject using positive/negative space. Looking back to the works of Joseph muller-Brockmann i saw in some of his works that he used analogous colours (red and yellow) and positive/negative spaces. It inspires me to do the same thing and not only stick to the generic monochromatic colours in minimalism.

colour palette 3 (Monochromatic)

Here I'm using different shades of grey. This colour palette is what you would expect in the minimalistic genre. This palette is safer due to grey already being a muted colour. Using this palette would be suitable for any work. If I decided to play it safe I might use this palette

Colour Palette 4(Analogous)

My first try at using Analogous colours was quite complicated. Therefore I didn't really get any nice combinations. This is the only colour combination that suited my taste. However, this palette doesn't really suit well with my theme.

Colour Palette 5(Triad)

The colors I got from the triadic colours look sophisticated. The greys and the darker tones will suit well for luxurious themes. The darker tones suit well for minimalism as it provides depth to the work. I might further develop this color palette and use it for all of my works

Colour Palette 6(Square)

Working with square colour harmony is easier due to the instant result of an eyecatching colour combination. This might be because it's quite similar to complementary colours. However, I didn't like this particular colour palette. The colours are too pastel and wouldn't really suit the minimalistic and sophisticated vibe.

Colour Palette 7(Split Complementary)

I found working with complementary colours due to it producing good colour harmonies. This colour combination will suit well for a minimalistic style due to the muted tones. Since the minimalism genre mostly used muted tones, it will be easier with working on this colour palette. 

Colour Palette 8(Double Complementary)

Just like the split complementary colours, I found it easy to produce a good colour harmony due to the strong contrast of the colours to one another. Although I said I didn't really like using pastel colours. However, this colour combination made me rethink my decisions. I might further develop this colour palette and use it.

Colour Palette 9(Compound)

This colour combination really stood out to me due to the contrasting of the opposite hues. The blue and the pink really suit well with each other. This palette will also work with my theme if I further develop it. I might use some greys as it is the pinnacle of the minimalistic genre.

Colour Palette 10 (Shades)

The shade colour scheme is really similar to monochromatic as they both use a single colour with different tones. I prefer working with these kinds of colour schemes due to them being simple and yet having a sophisticated look. The scheme also suits a minimalistic style.

Colour Palette 11(Custom)

Here I just randomly adjusted each knob to produce some kind of colour combination. Doing this, produced a rather unique combination. This made me realize it is better to have a plan to create what suits your taste before diving into the waters.

Personally, I like all the colour palettes. I might find a way to compact all of my ideas into a single palette I might update this blog if I come up with a color palette that suits my taste while incorporating all of the ideas that I researched above. 

Final Colour palette

Since I mostly like greys and golds. I combined some of the yellow shades and greys with the color harmony that I researched. Looking back to my artist model. He also used this kind of color scheme in his works. It gives off a sophisticated and minimalist vibe. Due to it also being a different shade of yellow, it will be easier to work with. 

Brainstorming

Themes and Ideas

My theme would mostly revolve around cityscape/urban style. Looking at the works of traditional artist Joseph Muller-Brockmann, I can sense a bit of minimalistic style yet eye-catching. I personally prefer this kind of style as it focuses more on the message rather than the design itself. Looking at the work below we can see how he used designing to incorporate a much deeper message, be careful on the road. 

This inspired me to do a minimalistic cityscape/urban style. Not only I can do bare minimums on my work but I personally like the vintage style. I will work on designing clothing magazines or magazines in generals as I feel like the minimalistic style suits more in high fashion mags. This ideas may subject to change and i will follow up an update if i decided to not do this kind of work. 

AS 91310

 Design Proofs 

Colour palette and brief.

I have used the colour palette throughout my logo and album covers. I only used the gradients and mostly used orange for my main colour. In my brief, I also put my main subject matters for my album covers and poster 

Logo Design

I first created cutouts to create any ideas on how my logo would be. I rearranged and created new shapes. But I mostly took inspiration from the two circles and one-line shapes. I thought of it as headphones then it came to my idea that a globe with headphones would look cool as a logo. 

I further expanded my idea and thought to myself colors would look good in my idea so I added gradients and created my final logo.

Album Covers 

 

I mostly took inspirations from different artists for example one artist used greek statues that are cutout and looks like it's floating. I used that idea to also apply it to my design. My ideas from the generation also came from the logo design. They mostly consist of having played with gradients and different colors. In my development, I combined some of my generations to create 3 pieces. For my final, i combined the aspects of my development and came up with a final deisgn